Sunrise Roofing

Project

A rebuild for a Long Island roofing and chimney company: 50 services and about 130 town pages built from structured content, an estimate form on every service and town, and a careful move that kept the old site’s search traffic.

Industry
Home improvement contractor
Area
Suffolk County
Services
Strategy, Content, Development, SEO, Marketing
Visit the Website
Sunrise Roofing website on a laptop

A Strong Local Business on a Site That Had Grown by Hand

The Situation

Sunrise works across Long Island and beyond, from roof and chimney repairs to gutters, siding and decks, with offices in Medford and Sag Harbor and a line for Westchester. Its old site, on a custom theme dating from about 2018, held years of service pages, town pages and articles that brought in searches, but they had been added by hand: internal links were broken, some services were missing, among them emergency roofing, and the old addresses had to keep working. The rebuild first looked like a reuse of existing content; it turned out to need a real migration.

What the Site Had to Do

Goals

Two sets of goals: what Sunrise Roofing needed from its new website, and what its visitors came to do.

For Sunrise Roofing

  • More estimate requests from the towns it serves.
  • A site its team and ours can grow by adding services and towns.
  • No loss of the search traffic the old site had earned.

For visitors

  • Find the service they need in their town.
  • See the work.
  • Ask for a free estimate quickly.

Seven Parts of a Site Built to Grow

What We Built and Why

What we built, why, and what each part does for the company and for visitors.

  1. A content model for a large service business

    What
    Structured content types for services, service categories, locations and galleries, with templates for each: a service, a category, a town, a service in a town, a gallery.
    Why
    50 services and about 130 towns can’t be designed page by page. Structured records keep every page complete and consistent, and connect services, towns and work.
    For the company
    A new service or town is a form to fill in, not a page to design.
    For visitors
    The same clear page, whatever service or town they search for.

  2. Services organized the way homeowners look for them

    What
    50 services in eight categories, among them roofing, chimneys, masonry, gutters, siding and decks, in a menu that lists each category’s services. A service page such as Chimney Cleaning explains what the work includes, what affects the cost and where the company works, answers common questions and ends with an estimate form. Emergency roofing, missing from the old site, got its own page.
    Why
    A homeowner with a leak looks for “roof leak repair”, not “roofing services”. Specific pages match those searches and answer the questions people ask before they call.
    For the company
    Better-qualified requests, and a page for every service it sells.
    For visitors
    Their exact problem, explained, with the next step on the same page.

  3. A page for each town, and for each service in a town

    What
    About 130 location pages, for towns and for services in towns. “Chimney Repair in East Patchogue, NY”, for example, has local detail, questions and answers, an estimate form and links to the towns nearby.
    Why
    People search for a service in their town, and roofing is local work. Linking neighboring towns helps visitors find their own and spreads visibility across the territory.
    For the company
    Presence in local searches across Long Island.
    For visitors
    A page about their town, not a generic one.

  4. Estimates from every page

    What
    Three forms: a quick free estimate available site-wide, a full estimate request, and a service inquiry built for the service and town pages.
    Why
    A request with its context saves a call to ask what the customer needs and where.
    For the company
    Requests that say what the customer needs.
    For visitors
    A short form wherever they decide to ask.

  5. Proof that keeps itself current

    What
    Project galleries by type of work (roofing, siding, decks, chimneys, attic fans, masonry, gutters, skylights and porches), and the company’s Google reviews shown live instead of a list kept by hand; a section of statistics was dropped.
    Why
    Real photos and live reviews are more credible than claims, and need no upkeep.
    For the company
    Proof that grows with each job and review.
    For visitors
    The company’s actual work and what customers say about it.

  6. Several offices, one brand

    What
    The Medford headquarters, the Sag Harbor office in the Hamptons, and phone lines for Nassau and Westchester on the contact page, with the addresses in the structured data.
    Why
    Customers prefer the office near them, and search engines match a business to the places it lists.
    For the company
    Each office reached directly.
    For visitors
    The nearest number, at a glance.

  7. A move that kept the search traffic

    What
    Services, towns and 38 articles migrated; missing town content written; links inside articles and town pages corrected; 111 old addresses redirected to their new pages, including those that still drew searches.
    Why
    The old site’s rankings were the company’s most valuable online asset. A rebuild that broke them would have cost calls.
    For the company
    A new site without starting over in search.
    For visitors
    Old links and bookmarks still land on the right page.

Sunrise Roofing on Every Screen

The Website

The finished website on a laptop, a tablet and a phone.

Sunrise Roofing website on a laptop
Sunrise Roofing website on a tablet
Sunrise Roofing website on a phone

The Work You Don’t See

Behind the Scenes
  • Launch checks covered forms and email delivery, caching and the database, the redirects, indexing, monitoring and backups; a review right after launch found two broken links within five days, fixed promptly.
  • A content and SEO specialist reviewed the migration with the developer.
  • The blog now carries homeowner guides from 2026, and we run SEO and Google Ads for the company.

Want a Website That Works Like This One?

Start With a Conversation

Every website we build starts with what the business needs. Tell us about your business, and we’ll show you what we’d build for it and why.

Let’s Talk About Yours

No pressure. No obligation to move forward. Just a conversation to see if we’re the right fit.