Jet Cesspool Service

Project

A new website and local marketing for a 24/7 cesspool, septic and drain company in Holbrook: a page for each service and each town it serves, help one tap away on every page, and ads built around calls, with every call and lead traced to its source.

Industry: Cesspool and septic services
Area: Suffolk County
Services: Design, Content, Development, SEO, Marketing, Tracking

Visit the Website

Jet Cesspool Service website on a laptop

A 24/7 Business with a One-Page Website

The Situation

Jet Cesspool Service, based in Holbrook, pumps, repairs and installs cesspools and septic systems and clears drains and sewer lines for homes and businesses across Long Island, around the clock. Its website was a single page with almost no content, so it said little about what the company does or where it works. We designed and built a new site and wrote its content, then took on its local search, its Google Business Profile and its Google Ads.

What the Site Had to Do

Goals

Two sets of goals: what Jet Cesspool Service needed from its new website, and what its visitors came to do.

For Jet Cesspool Service

More calls and estimate requests from across Long Island, day and night.
Knowing where each call and lead comes from.

For visitors

Reach someone right away when a system backs up.
See that the company works in their town.
Understand the problem and the service before they call.

Six Parts of a Site Built Around the Call

What We Built and Why

What we built, why, and what each part does for the company and for visitors.

Help one call away, at any hour
What
The phone number and “Request service” at the top of every page, and again in a quick contact bar. Near the top, the home page lists the problems people recognize, from a sewage backup to a wet yard, and the estimate form tells anyone with a backup happening now to call instead.
Why
Someone with sewage backing up into a tub won’t read a page or fill in a form. They call the first company that looks able to come now.
For the company
More calls, day and night, from people who need the service now.
For visitors
Help right away, without hunting for a number.
Trust shown up front
What
The company’s license number, its 24/7 service and its Google reviews on every page, and on the home page its work for homes and businesses, its Long Island base and a step-by-step account of what happens after the call.
Why
Letting a crew open up the yard takes trust, often in a hurry. A license, local roots and other customers’ words answer the doubts before they become a reason to call someone else.
For the company
Its reputation working for it at the moment people choose.
For visitors
The reassurance they need to call a company they’ve never used.
A page for every service
What
A page each for pumping, cleaning, installation, repair, treatment, septic aeration, emergency and commercial service, and for drain cleaning, hydro jetting, sewer camera inspection, sewer service, emergency sewer service and grease trap cleaning, grouped under cesspool and septic and under sewer and drain.
Why
People search for the job they need, or for the symptom they see. A page per service answers that search and explains what the visit involves.
For the company
Found for each job it does, not only for its name.
For visitors
The job they need explained, and what happens next.
A page for each town served
What
Pages for Suffolk towns from Babylon to Smithtown and one for the whole county, each written for its town, down to Holbrook’s sewer districts and the age of its homes, and each with the questions people there ask.
Why
People search for cesspool pumping in their own town, and they want proof the company comes to them. A page per town answers the search and the question.
For the company
Visibility in local searches across its territory.
For visitors
Confirmation, on the first page they see, that Jet works where they live.
Answers before the call
What
A guide to pumping on the home page that covers how often to pump, the signs it’s time, what happens during service and what cleaning and treatment do, and answers to common questions on the home page and each town page.
Why
Most homeowners know little about the system under their yard until it fails. Plain answers calm the worry and bring calls from people who know what they need.
For the company
Callers who already trust it and understand the job.
For visitors
An understanding of the problem and what to expect.
Local search and ads built around calls
What
Local SEO and the Google Business Profile, with Google Ads campaigns for different parts of Long Island built around calls. Every call and form lead is tracked to its source, and the ads are tested and improved as the results come in.
Why
In an emergency, people call one of the first companies they find, on the map or in an ad. Being there across Long Island, and knowing where each call comes from, puts the budget where it pays.
For the company
Calls from across Long Island, and a clear view of what brings them.
For visitors
A local company that answers, found at the moment they search.