Rapid Construction
ProjectA move from Wix to a site that explains a Hamptons builder’s three services step by step, written and illustrated by us where the client’s material was thin, and launched on a domain moved off Wix.
- Industry
- Construction
- Area
- Suffolk County
- Services
- Design, Content, Development
A Builder Whose Website Undersold Its Work
The SituationRapid Construction Management manages construction projects, works as a general contractor and manages properties in East Hampton and the Hamptons. Its old site ran on Wix, which couldn’t connect the domain to a new site with a secure connection. Photos, testimonials and copy existed only in part.
What the Site Had to Do
GoalsTwo sets of goals: what Rapid Construction needed from its new website, and what its visitors came to do.
For Rapid Construction
- A site that presents it as a premier builder in the Hamptons, explains each service, and brings quote requests.
- Full control of its domain.
For visitors
- Understand what each service covers and how a project will run.
- See that others trust the company.
- Ask for a quote.
Six Parts of a Site That Shows the Work
What We Built and WhyWhat we built, why, and what each part does for the company and for visitors.
A first screen that says who and where
- What
- The home page opens with “Hamptons Premier Construction & Management” and “Quality Craftmanship in East Hampton, NY”, then three reasons to choose the company (quality assurance, local expertise, a customer-centric approach), the three services in tabs, client reviews and a contact section.
- Why
- Homeowners in the Hamptons choose a builder for reliability and local knowledge. The first lines name the place and the standard; the rest backs them up.
- For the company
- A positioning that fits the clients it wants.
- For visitors
- In seconds, who the company is, where it works and what it does.
Each service explained step by step
- What
- A page for construction management, general contracting and property management, each with its benefits and how the work runs. Construction management, for example, lists six steps, from the initial project review and the schedule through budgeting and quality control to substantial completion and closeout.
- Why
- Construction clients worry about cost, delays and quality. Showing the steps, and where budget and quality are checked, answers those worries before the first meeting.
- For the company
- Fewer basic questions, and clients who know what to expect.
- For visitors
- A clear picture of how their project would run.
Copy and imagery where the material was missing
- What
- We mapped the content, sent the client a content plan, and wrote or refined the copy and sourced imagery where the client’s material was incomplete; testimonials and project photos were gathered from the client along the way.
- Why
- Waiting for every word and photo would have stalled the project. Writing from what the company does, and letting the client correct it, kept it moving.
- For the company
- A complete site without writing it themselves.
- For visitors
- Pages that read well and look finished.
Trust from real clients
- What
- Client reviews on the home page, from the testimonials the company supplied.
- Why
- A construction project is a large, risky purchase; other clients’ words carry more weight than the company’s own.
- For the company
- Its reputation on the first page.
- For visitors
- Reassurance from people who hired the company.
Easy to reach, easy to follow
- What
- “Get a Free Quote” in the header, a contact form with a thank-you page, the phone and email in the footer, a newsletter signup, and a mobile menu built for the site.
- Why
- A quote request should be one tap away on any page and any phone.
- For the company
- Inquiries from every page.
- For visitors
- A quote request without hunting for it.
Off Wix, onto a domain the company controls
- What
- The domain transferred out of Wix to a registrar the company owns, so it could point to the new site with SSL; the site served through Cloudflare, with transactional email for the forms.
- Why
- Wix couldn’t connect the domain to the new site. Moving it gave the company control of its own address.
- For the company
- Ownership of its domain and a secure site.
- For visitors
- A fast, secure site at the familiar address.
Rapid Construction on Every Screen
The WebsiteThe finished website on a laptop, a tablet and a phone.
The Work You Don’t See
Behind the Scenes- Two competitors’ sites noted at kickoff, then a first mockup about three weeks later to settle the feel and layout. The client approved the direction with one naming correction.
- Most of the last month went to the domain transfer.
- Launch checks: forms and email delivery, caching, SEO settings, indexing and monitoring.
More Websites We’ve Built
More WorkOther websites we’ve built, each with the goals behind it and the choices we made.
Want a Website That Works Like This One?
Start With a ConversationEvery website we build starts with what the business needs. Tell us about your business, and we’ll show you what we’d build for it and why.
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